Brand Modi

 Like any other Indian kid of 90's living &growing up in India ,Politics, democracy , elections and governments are part & parcel of our lives.For most of the middle class families ,it would not matter who your PM and CM or ruling parties are. I would still wait for offers, discounts , "Buy one Get Two deals". From groceries to apparels, Discounts and freebies would overshadow brand choices and at times upgrade or downgrade my  choices. Price would define my purchases and likings, choices could wait till they became desperate needs.

No party or PM ever made a difference as we  were taught that nothing can change in India and hence follow the Mantra live and let live!!!!

All this while there was one astute politician , a ruler , a statesman who was changing the fortunes of Gujarat and setting new benchmarks & standards  in governance as a CM. His vision and thoughts were clear, systematic and defined. He was the unsung hero for the poor and ray of hope for many who thought Govt could do nothing. Here was one man who spoke about investments, start ups, technology, digitisation and industrialization. MODITVA had taken over from HINDUTVA with his hatrick wins in  Gujarat assembly elections. A CHAIWALA was turning the political tides and India was now to witness a new Political revolution and transformation of the highest order.

Come year 2013, Sangh and BJP presented it's new brand Mascot in  MODI as the PM face  of  India leaving aside the experienced , legendary Hindutva mascot Advani. In Modi a common Indian could see hope , faith and a bright future for themselves. What started next was arguably the best Marketing and PR campaign that swept the nation with CHAI Pe Charcha, Acche din, Modi Hain to mumkin Hain punchlines ruling the media , a promise which became national slogans in days to come. Be his rallies, press meets, gatherings or interviews ,Modi scored it all. Sabka Saat -SABKA VIKAAS was now the national mantra for all the Indians who were tired of the corruption rid family governance & needed a desperate political governance change. 

Result as expected the new king Modi was crowned as the PM of the country  in May 2014 with a landslide victory across almost every part of the country. For a change Indians had voted for one man. With his emphasis on youth, ability and mix of experience he formed a commendable cabinet which vowed to work towards development of the people. 

With his deputy in maverick Amit Shah helmed as the BJP chief and a strong ground cadre, what followed was a rampant aggressive political saffron surge with Lotus blooming all over the country. Be it political alliances, astute political strategies or counter poaching of opp MLA , BJP went all over leaving no stone unturned to fulfil their vows to make India Congress Mukt. Meanwhile opposition could only watch and form Internal Alliances to stop the saffron March.  

Modi was now the biggest brand of modern India and  would never shy away from cameras and took the media by a storm with his powerful speeches on every occasion. A staunch Hindu, Modi was now focussed on Nation first theory with ample spendings on defence and technology. He was a hero for the NRI's all over the world who would flock in lakhs to hear and see him. He was talk of the town and made deep inroads across the geo political landscape in Asia and World. India now was a potent force  to reckon with & no developed country could bully it. Corporates would hail him as a god as his emphasis on investments, capital inflows  digitisation and modernization of processes were hailed all over. 

With demonetization and introduction of GST subsequently , he won the common Indians hearts who took a vow to fight against corruption and the capitalist industrial  set ups.

With his counter millitary attacks in URI and balakot and holding grounds at Doklam against China, Modi was now sending shivers down India's neighbours. Tooth for Tooth & eye for eye was his new mantra to handle terrorism and militants. He was all over every media and from his attire to his eating styles and food habits everything was talk of the town and people followed all of this meticulously.  With his active emphasis on Yoga and health, Modi was now the unsung hero who was setting Yoga for the global stage.  With his regular visits to west and Asia he ensured India's billateral ties were improved and strengthened with focus on  development of resources and capital investments. India was now a force to reckon with and considered as a important geo political player.

Meanwhile in India , unrest in Kashmir was growing and this eventually led to scrapping of Article 370 making Kashmir a independent state with no additional powers.  With scrapping of Tripple Talaq through the legislations , Modi has now rose to be the  undisputed King of India.

India today is no more a Second or a Third World Country but a force to reckon with in International & Global affairs. India's opinions & stands on global issues are considered, debated & treated with high importance. With vaccine diplomacy during Covid peaks, Modi showed to the world that India is at the center stage & cannot be taken lightly from here on. 

Modi is here to rule for the next 10 years and will go down in the history of Indian democracy as a P.M who  was both fearless & astute in his political aspirations and conduct. A staunch Nationalist by heart, a brialliant orator & an astute politician-Modi era has just begun!!! its not over till its all over!!